Today’s show is brought to you by Brandon Dawson, CEO and Founder of Audigy Group, Audigy Medical and Stratus Dental Group. Do you know what it means to work with absolute intentionality? Have you pictured success and devised a plan to get there?
Once you say, I want to accomplish, achieve, succeed at, or attain this, whatever this is. You then need to go look for the greatest example to the this. Then you need to actually do the homework to understand what allowed the this to succeed.
So if it’s owning your own practice. If it’s being the highest producing AUD within three years out of college. If it’s ascending in a corporate environment faster, and bigger, and better than anyone else by creating substantive value for the organization. All these things start with a higher level of awareness. So the word I would use would be awareness.
And the awareness is, what do I most want myself to look like at some point? Then you have to go out and find those examples. And that becomes your intentionality.
It’s OK to show up at work every day as an associate. If you know that you want to be a VP one day like these people and you start spending your time not just doing your work. But see, all of a sudden your work becomes a lot more intentional, right?
If you know that the way somebody ascended an organization from an associative to a VP was by exhibiting these kind of characteristics. By being dependable, by being accurate, by being timely, by being articulate. So if those are the characteristics of the person you want to best represent look like it in your future then you have to become intentional today.
And even as an associate. If the only thing you’re doing is answering the phone, picking up the parking lot, you have to be so intentional about doing it methodically and making yourself available and friendly to the people that you want to ingratiate yourself too so that they recognize you. And then you want to be able to overachieve so they say, man. I hired this person to do something as simple as answer the phones for our organization. And they do such an amazing job at that but they’re also doing 10 things that we didn’t hire them to do because they’re asking people, can I help you? Can I help you?
If you came in here on a weekend, and this has happened inside of Audigy and Stratus, if you came in here on a weekend and you hire somebody, say you hired somebody in the organization to answer phones. And that’s what you thought about that position. Oh, we just need that receptionist to answer the phones.
And you had a critical project that had to get done at a high level in the organization. And you come and all of a sudden you see your A-team, the people you’ve charted to just really do it. And all of the sudden you look over and you see, on a Sunday afternoon, this person you hired to answer the phones.
And I say, “Just answer the phones,” with quotations. Because sometimes we minimize the significance of every role in an organization and the person. When you minimize the significance of that role, you’re actually minimizing the opportunity of significance of finding that golden gem who can contribute to your organization.
But imagine walking in and having, “Just,” quotation, the person answering the phones working with your executive team on an elite project that you never would’ve thought. Why is this person here, right? And you go ask a couple of people and they say, well, she heard or he heard that we’re going to have to work over the weekend. And one of the things they heard is that we needed to really be able to, in real time, build presentations to support the data we’re putting together.
And unbeknownst to any of us, this individual has been putting themselves through school for the last nine months building those unique presentations so they offered to come in and help. All of a sudden if your quotation, “Just,” answering the phones, you’re now sitting at the table with an executive team.
So I think my advice to anybody that’s thinking about excelling in doing anything, is first understanding, at least minimally, what you want to accomplish over what period of time. Goal setting is very important.
Then modeling your behavior and your contribution after someone who’s been a high-impact player and attained what it is you’re trying to attain. Whatever that is. Then having the discipline, the grace, to ingratiate yourself to others to want to work with you, want to develop with you, and want to teach you because you make yourself available and you make yourself front and center to support them and whatever they’re doing.