Today’s show is brought to you by Misty Stern, Executive VP of Marketing and Operations at Audigy Group. Is your brand a friend to all, and if not why not?
Think of your best friend. Think of their name. Think of their face. Think of the last time you spoke to them, maybe the last time you saw them. The types of emotions or experiences that typically come to mind are, well, let’s see. We trust this individual, correct? We go to this individual when we’re faced with a hard decision or we have a question and we’re looking for advice or guidance.
We enjoy spending time with this individual, right? Sometimes, we may have a fun relationship with this individual. There’s loyalty, the relationship is a two way street. It’s not just a one way street, and if it is, we probably wouldn’t think of them as our best friend.
So these are the qualities that I actually encourage you to think of as your business. And what your business should strive to provide not only to your teammates, but also to your patients. You should be more than a health care service provider. You should be all of those qualities that a best friend would represent, trust, loyalty, the ability to go to ask the hard questions where you’re able to confide in somebody and you’re not afraid to tell them what you’re feeling or what you’re experiencing.
Those types of qualities are extremely important in a health care relationship, right? We want to make sure that our patients are willing to connect with us on that level because if they don’t, we’re going to be unable to serve them in the best way possible.