Today’s Attainable discusses the differences between entrepreneurs, technicians and innovators. Which are you?
For a lot of people when they start their business, they don’t see themselves as an entrepreneur or as an innovator, and I think this is another important factor. They see themselves, in a lot of cases, as the technician or the practitioner. And that’s what eMyth talks about 70% of all businesses have been started by a technician who, if they are successful at being a technician, they become an entrepreneur. And so they don’t go into it with an entrepreneurial mindset.
Let me talk about the difference between an entrepreneur mindset and a practice owner or an innovator mindset. An innovator mindset says, I’m going to build something that’s unique or that’s different. And I’m going to go out and create a marketplace for it, and it’s going to become greatly successful. That’s how an innovator we think about their business.
A practice owner says, or a technician-owned practice says, I’m going to go out and I’m going to be good at what I do. And I’m going to be so good at it, everyone’s going to want to see me, everyone’s going to want to be around me, and I’m just going to have a great life with a great reputation of being excellent at what I do.
An entrepreneur mindset steps back and says, where do I want to be in 5 years? 10 years? What do I want it to look like? What do I want my life and what do I want my engagement in that situation to be? And how do I want to go create it in order to create that impact that I want to create? It’s a much different perspective.
“So I think it’s important to understand, whatever first and foremost your perspective is, how you’re thinking about whatever it is you’re going to do.”
And so the person that creates a widget, a Steve Jobs, and goes out and creates the largest business in the world, that’s an innovator who became a highly successful entrepreneur.
A practice owner that goes out and creates a practice it’s got 30, 40, 50 locations and hundreds of people working inside of it, they started as a practice owner and they became a business owner-entrepreneur.
But for that same particular business, if somebody goes and starts it as a practitioner and they don’t grow beyond themselves, they’re not really an entrepreneur, although they started their own practice. Because an entrepreneur has a bigger perspective of a much grander scope in what they want to attain or accomplish.