Today’s show is brought to you by Misty Stern, Executive VP of Marketing and Operations at Audigy Group. Does your brand make you proud? How about your employees?
Does your brand make you proud? If you’re not willing to wear your brand– both literally and figuratively– on your sleeve, you should go back to those points of differentiation and really identify what it is that you want to represent. We go back to that golden circle of the why behind everything we do.
As business owners, this one’s usually pretty easy. We’re usually quite proud of what we’ve built, our knowledge, our experience, our education, all the people we’ve helped over the years. But sometimes, as employees within a business, this part can be a bit more difficult. And this is where it’s important as a business owner or the person in charge of marketing within a practice that we take some time to actually educate and influence the people on our teams to ensure that they are proud of that brand as well and they have clarity on what the core values are.